This year’s camp will continue the standard three tracks from previous years: marketing, development, and design. We’re also continuing the development 101 track which started last year. And this year we are adding a new Entrepreneur track hosted by Start Co. which we’re very excited about. Check out the schedule below.
7:30 – Doors open for registration (library)
8:15 – Opening remarks (auditorium) & Keynote
9:00 Session #1
10:00 Session #2
11:00 Session #3
12:00 Lunch (library)
1:00 Session #4
2:00 Session #5
3:00 Session #6
4:00 Closing remarks (auditorium)
Juan R. “Chago” Santiago
Vice President, Systems Engineering Practice and Business Intelligence at CIO Services Group
Chago will share his observations on innovation and growth in the Memphis area.
Chago joined CIO Services Group after spending five years at Vice President of IT at AutoZone, Inc. Prior to living in Memphis, he held several executive IT positions and has a wide array of experience managing and deploying very large scale systems. Chago also had a decorated career as an IT Officer in the US Air Force, and is currently a teaching fellow at the Fogelman College of Business and Economics, University of Memphis. Chago is the father of five grown children, and live in Memphis with his wife, Renee Lynn.
9:00 Session #1
The secret to promoting your craft – Lou Griffith
Have you ever wondered how to get more freelance or where to even begin? Lou will present several methods including setting up a wordpress portfolio site to creating a website intro video via after effects. The secret lies with the tools all around you, you just need to know where to start.
Reducing the Barrier to Cross-Platform Mobile Development with Xamarin – Douglas Starnes
Making a popular app is tough today. And if you make it to the top of the iTunes App Store, you’ll get a lot of publicity. In fact, other platforms will want your app. But you can’t reuse any of the code from iOS on Android or Windows Phone .. or vice versa. Well, you can, if you use Xamarin. With Xamarin, you can leverage existing .NET and C# technologies to develop applications that target iOS, Android and Windows Phone. And the apps are app store legal (even Apple)! The best part is that up to 70% of the code can be shared across platforms which means code that you only have to write, test and maintain once. So that you can get started today, Xamarin provides a full featured starter edition with to time limits that you can use to create basic applications for free.
Customer Discovery Process – Hillary Quirk
The WHY of the BUY: 4 Tenets of the Modern Consumer – Shawn Sandy
10:00 Session #2
Persuasive Pushback – Nicole Lewandowski
You’ve been working, designing, creating things, messing up, and fixing them, getting feedback and critiques for everything you’ve designed, everything others have designed, and everything you see everywhere. Yet your customer, wether it’s someone in your company or a client, requests a design that you know is bad. It’s your job to tell them it’s a bad idea. How can you turn your knowledge and experience into persuasive pushback to make sure your customer has the best product possible?
Let’s Make Some Noise! Digital Audio and the WebAudio API – Daniel Lissner
Business Model Canvas – Al Pickett
Podcasting is special, but hard – Stephen Hackett
I’ve been a podcaster for four years and earlier this year co-founded Relay.FM, an independent podcast network for people who are creative, curious and maybe even a little obsessive. Our shows reach 100,000 people a week, with topics ranging from Apple and Google to video games and high-end pens. (Seriously.) My hosts and I are able to enjoy such success because podcasting is special, but it’s a lot of hard work. Beyond the technical concerns of recording and hosting, podcasts require near-contstant attention. Gathering topics, responding to listener feedback and more are time-consuming, but not as much as building an audience. That’s the real tricky part.
11:00 Session #3
Screen Design – What I Wish I Knew When I First Started Making Websites – David Sparks
The goal is to help new web designers and developers think of websites as a chain of connected pages that create a unique path for the user instead of static pages that live in their own little world with simple connections to other pages.
Single Page Applications with Backbone.js and Marionette.js – Josh Lewis
Creating a Startup Brand using the Brand Model Canvas – Patrick Woods
Branding is hard for startups. News flash: It’s hard for everyone.
So we built a tool to make it easier. A clear-cut path for startups toward a rock-solid foundation for their brand. It’s the Brand Strategy Canvas—a single-page, step-by-step formula that serves as a starting point for a stronger brand.
Who are we? Advertising-slash-startup vets at one of the largest independent agencies around. We’ve spun years of experience into the Canvas, turning brand strategy into a process, not a philosophy.
You’ll get a full walkthrough of the Canvas with examples and discussion around each step (plus your own copy of it).
Digital Advertising: What You Won’t Learn in College – Brittney Block
As an undergraduate at the University of Memphis, I studied advertising. As a graduate there, I studied strategic communication, particularly focusing on digital advertising while working on my thesis. During the five and a half years as a student, I was told that I could work in the advertising industry in Account Services or Creative. A year and a half later after graduating with my Masters, I find myself working in the advertising industry but in an unusual division that does not necessarily fall under Account Services or Creative: it’s called AdOps.
1:00 Session #4
Do we really need global navigation? – Matthew Ladner
Do users need global navigation on a website? What is content driven navigation. How can we use organic navigation paths. Associative linking. Action driven navigation. Exploration through rich media. Taking a cue from iOS and Material design. Targeted barriers.
Customizing an online game and building a community with Lua, ASP.NET MVC, and MySQL – Lance Hilliard
I’ve modded a little-known online game and built a community around a carefully curated player experience. I’ve built administrative tools, specialized gameplay modes, and successfully gamified player behavior. I’d like to share some of what I’ve found exciting about my hobby project during the last two years.
Entrepreneur AND Marketing Track
My Startup Failed and it’s Marketing’s Fault – Brad Montgomery
In 2011, I helped start a company called Work for Pie. We had big plans to change the way companies hired software developers. Communicating those amazing ideas to customers turned out to be more challenging than we’d anticipated, and we ultimately ceased operations two years later.This talk is a look back at a few of the mistakes we made, as well as some of the lessons I’ve learned since. I’ll also take a look at a number of possible channels for startup growth, and I’ll talk a little about how we might have used them to gain traction. If you’re interested in startups, early-stage growth channels, and what not to do in order to grow your company, this is the talk for you.
2:00 Session #5
Design for the Mobile Web – George Spake
Over just a few years, the rise of mobile technology has dramatically changed the way people interact with the web. As a result, the web community has adapted quickly to meet new challenges and ensure that websites look good and function properly on a seemingly endless number of devices. Not to fear though, the role of web designers is more important and exciting than ever. In this talk, I’ll begin with a brief history of mobile web access and what it means for designers; I’ll introduce the concepts behind Responsive Web Design and Mobile First Web Design and finally I’ll talk about some of the great tools and resources available to make life easier for web designers working in an changing field.
Workshop: Stupid Programming Tricks – Daniel Pritchett
Bring a laptop or a friend with a laptop, and we’ll gather around some tables and run through some exploratory hacks. Ever wanted to send a text message from a computer? Want to automate your fantasy football selections? Have you been wanting to set up your own IRC bot or to improve #memtech’s own Elvis bot? How about using a bowl of fruit as a keypad? I’ll bring a simple programmable robot that some people can try out. Bring your toys and your curiosity!
Incorporating “Design Thinking” into your Startup – Will Phillips
Social Media Secrets of the Successful Entrepreneur – LaTisha Styles
Building an online presence requires more than a website and a business card. These days customers are looking to have authentic interactions with the companies they know. Cultivating a presence on Facebook, Youtube, Pinterest, Instagram, Twitter or Tumblr can seem overwhelming. But it does not have to be.Key Takeaways:Where to focus your social media effortsHow to ask for the sale on a social networkHow to manage your social media efforts from one central hub
3:00 Session #6
Using Vectors on the Web with SVG – Nathanael Smith
Are responsive images giving you trouble? Is your logo blurry on Retina displays? Would you like to create compelling animations? Do you need to scale resize and distort images with relative ease? Try SVGs!This talk will demonstrate the some of the solutions that can be solved with SVGs.
Swift kick in the Graph – Greg Jordan
In this talk, we’ll walk through the basics of coding with Swift, the latest iOS language for building apps, as well as review a demo social application. Social applications benefit from using graph/connected data structures, so we will also show how to integrate database-as-a-service with Swift through an open source library called Theo. Attendees will learn:- Setting up a new Swift Application- Basics of coding with Swift- Integrating a database-as-a-service provider with your app
The Screwpulp Story – Richard Billings
Where is eCommerce going? – Grant Morrow
It’s 2014, eCommerce is well established as a medium in which millions upon millions use to shop and procure their chosen goods. Do you have to be marketing and merchandising genius to have a successful eCommerce site? What makes a successful eCommerce startup? Does product mix matter? All of these questions will be answered. The talk is perfect for marketing, design people, and entrepreneurs.