Schedule

This year’s camp will continue the standard three tracks from previous years: marketing, development, and design. We’re also continuing the development 101 track which started last year. And this year we are adding a new Innovation track which we’re very excited about. Check out the schedule below. Check out a more detailed description of our speakers and their topics on our Topics page.

Overview

7:30 – Doors open for registration (library)

8:15 – Opening remarks (auditorium)

9:00 Session #1

10:00 Session #2

11:00 Session #3

12:00 Lunch (library)

1:00 Session #4

2:00 Session #5

3:00 Session #6

4:00 Closing remarks (auditorium)

Detailed Schedule

Dev 101  (A unique track for people just getting started in Development)

Session 1 – Cloud Services Registration – Gerald Lovel
Session 2 – Intro to Data Structure – Gerald Lovel
Session 3 – Using Cloud Services – Gerald Lovel
Lunch
Session 4 – .net Surprise – Ben Hamilton
Session 5 – Learning Ruby – Julia Lovel
Session 6 – Ruby Coding Dojo – Julia Lovel

Innovation Track

Session 1 – Lean Process

Sesion 2, 3, & 4 – Design Innovation Group

Lunch

Session 5 & 6 – Marketing Innovation Group

9:00 Sessions

Innovation

Lean Innovation – Lean process is popular in the startup realm, but also serves as a great approach to inspire existing companies’ use in new product development. This presentation will cover the Lean process and minimize the financial (funding) aspect of bringing a new product to market. This presentation is the only presenter session in the new Innovation Track (it’s a pilot or perhaps an MVP).

Presenter:
Al Pickett

 

Design

Guerilla Testing, or How I Learned to Stop Worrying and Love UX – The grand importance of user testing, research, and how anyone can perform these tasks with no UX staff or budget.

Presenter:
Bryan Robinson

 

Development

HTML Form Processing with PHP- How to properly secure a website form against spammers, bad user data, and accomplish its mission of transferring input from the user to some destination. There are many concerns: Data Sanitization, Captcha, Preventing Cross Site Scripting, et al. To solve this problem I have worked out some tips, tricks, and bad ideas for PHP developers. Learn from mistakes I’ve made and maybe pick up a new solution. I’ll review the problems PHP developers need to be aware of, show examples of how these problems can be solved, and what happens when form processing goes bad.

Presenter:
Joe Ferguson

 

Marketing

Using Tech for the Social Good – How Choose 901 is using technology to advance social good right here in Memphis.

Presenter:
John Carroll

…………………………………………………….

10:00 Sessions

Innovation

Design Innovation Group – Group conceptualization of a new product’s experience that will be provided to the Development Innovation Group. This session lasts until 11:45


Design

Sneaky Tips For Your Own Design- Web Design is expensive and learning to make small changes can help put your money in the right places.  I’ve developed an online community where we share tips and other easy ways to make changes in your site design without leaving it all to your designer and leaving your pocket empty.

Presenter:
Jerri Ann Reason

 

Development

Your Graph is Showing: The Trend toward Graph Databases & Connected Data – Developers have turned to NoSQL databases, such as MongoDB and Cassandra, to build social networks and online communities because of their relative speed and simplicity.  However, when creating connections, understanding trends and seeing commonalities within data, developers at places like Facebook and Twitter have increasingly turned to graph databases.

Presenter:
Greg Jordan

 

Marketing

Build a Successful Personal Brand Online- Today’s job market and business climate is competitive. If you want to succeed, it’s vital to sell yourself in a way that makes sense, conveys professionalism and stability and emphasizes your positive, unique qualities.

Presenter:
Beth Sanders

…………………………………………………….

11:00 Sessions

Innovation

Design Innovation Group (continued) – Group conceptualization of a new product experience that will be provided to the Development Innovation Group. This session lasts until 11:45

 

Marketing

Contemporary Reputation: You are who Google says you are – First impressions of us as individuals or of our businesses increasingly extend beyond the pre-design realm to concept and more often fall under contemporary Reputation. We’ll explore where you find it, why it matters, and how you actually manage (not game) it.

Presenter:
Dave Barger

 

Development

Why your CSS should be SASSY- per sass-lang.com, Sass is CSS with Superpowers. Sass is the most mature, stable, and powerful professional grade CSS extension language in the world. We will review all of the advantages and features of the SASS extension.

Presenter:
Keith Mattix

 

Marketing

How to get more leads through your website – Getting traffic to your website is important. But what next? This session will provide practical steps you can take and tools you can implement to help convert more website visitors into business leads.

Presenter:
Steve Phipps

 …………………………………………………….

12:00 Lunch

 …………………………………………………….

 

 1:00 Sessions

Innovation

Development Innovation Group – Group conceptualization of the development of the product experience created by the Design Innovation Group. No code will be written. Rather, the group will plan the best development strategy.


Design

The Building Blocks of Good Design – The building blocks of good design have remained the same across the board, even though the landscape of the designing world has drastically changed.

Presenter:
Becky Ziemer

 

Development

Twilio Voice/SMS API: Teach you apps to speak – Learn how to easily add voice and SMS interactivity to your applications. After an introduction to the Twilio API and a simple application, we’ll look behind the scenes at a couple of production and in-development apps by the presenter (including a voice app averaging  2,000 calls per day).

Presenter:
Stewart Whaley

Marketing

How to go viral without getting sick- How to quickly gain awareness for your product, your blog, your app, or whatever. I’ll review several cases of viral growth, and even a few who missed the opportunity to grow virally, and hopefully have some good takeaways for the group with regard to social media, inbound marketing, content creation, and distribution.

Presenter:
Cliff McKinney

…………………………………………………….

2:00 Sessions

Innovation

Marketing Innovation Group – This group’s goal is to take the product experience created by the Design Innovation Group along with any effects of the Development Innovations Group’s strategy and collaborate to develop an effective marketing strategy. Note: This session ends at 3:45


Design

Boost conversions and raise your revenues with A/B testing in Rails – A/B testing is a fabulously profitable way to optimize the copy, layout, and general calls to action of your online business.  We’ll talk about the opportunities of A/B testing, the surprising possibilities inherent in automatically testing hundreds or even thousands of competing configurations, and see some A/B test demos using Ruby on Rails.

Presenter:
Daniel Pritchett

 

Development

Composer: Game Changing Dependency Management in PHP- Managing dependencies and third-party code in PHP applications is a daily challenge, keeping everyone on the same versions during development and at deploy time a struggle. Meet Composer, a tool designed to help you maintain a consistent set of dependencies as well as share and discover new libraries. Let’s see how you can use this tool in your Applications and Libraries to wrangle your dependencies with a simple json configuration file and a command line interface.

Presenter:
Jeremy Kendall

 

Marketing

Introducing Ghost: The Blogging Platform Worth Waiting For – Ghost is a new open-source blogging platform currently under development and slated for public release in mid-September.   The Ghost project was funded on Kickstarter and received nearly 8x the requested amount, as well as tons of positive press from TechCrunch, Mashable, Wired and Forbes.

Presenter:
Eric Terpstra

…………………………………………………….

3:00 Sessions

Innovation

Marketing Innovation Group (continued) – This group’s goal is to take the product experience created by the Design Innovation Group along with any effects of the Development Innovations Group’s strategy and collaborate to develop an effective marketing strategy.


Design

Responsive Design Panel – This panel will define “Responsive” (and what it’s not), why you must care, and how to do it.

Panel:
John Lloyd – Noah Shrader – Ricky Gipson – Lou Griffith – Zach Whitten – Matt Ladner

 

Development

Complete Code Reviews- In this talk we’ll explore what options a team has when implementing or tweaking a code review process. Using content from the book Code Complete 2 by Steve McConnell as a guide, we’ll talk about formality, effectiveness, and guidelines for effective group code inspections.

Presenter:
Thomas Langston

 

Marketing

How to incorporate videos in your marketing plan- YouTube is the second largest search engine. Your target market is watching videos to decide on which products to purchase. I will show attendees how to get started using videos in their marketing plan.

Presenter:
Pamela King

…………………………………………………….

4:00 Closing remarks

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